Live Action Feature Dead
The proposed live action feature is "currently" dead at Disney.
Several sources at different companies have told us that while Toei was not
an obstacle, Kodansha was. Disney may have wanted more rights and/or
percentages than Kodansha was willing to part with.
The project had been already dropped by April of 1999 when Michael Eisner
moved to replace (Buena Vista Motion Picture Group President) David Vogel
with Peter Schneider (who had been running the Feature Animation division
since the Eisner/Wells takeover of the company).
The Original Players
David Vogel, Walt Disney Pictures President
Geena Davis & Renny Harlin, The Forge
Andy Heyward, CEO DiC Entertainment
We're not sure if Kodansha really understood what was at stake here.
For example, Kodansha (like most of the public) would probably consider a
production of a "Sailor Moon" live action feature to cost a little bit more
than, say, an "Inspector Gadget" feature. (After all, "Gadget" takes place
in a contemporary setting with no other worlds to be constructed and a
limited number of mechanical & special effects.) Disney was internally
estimating that "Sailor Moon" was going to cost a lot more than "Inspector
Gadget." "Inspector Gadget" cost Disney over $82,000,000.
Perhaps now one can appreciate why toys and merchandising are so important.
The SOS doesn't actually consider the live action feature such a loss.
Close observers of this campaign and its pages may have noticed that we
never came out in favor of this project. We certainly reported the story
and even held a write-in to influence which direction such a feature would
take--but our members were split if the project should be undertaken or not.
There would have been a great need to get many of the elements correct and
a certain amount of respect paid to the material--which Hollywood fears to
show. Movie executives are afraid to show their belief in a property and
prefer to shape their productions so that no one takes them seriously. A
serious production which fails at the box office can end a career but a
farce which fails has less of an impact.
We're still glad that we held our "Letters to Queen Geena" campaign--for it
was the best time to help shape the feature if one were going to be
produced. The letters informed Ms. Davis & Disney right up front what the
fans were interested in and hopefully will have a long term effect on how
some of the parties are going to approach similar material in the future.
Source: The Internet Movie Database (IMDb)
We never reported the selection of Mr. Tong because we had already been
told from several key individuals that he was never going to last through
the development phase. (When directors are "assigned" to features they
seldom last.)
DiC's overall feature film deal is expected to continue under new Disney
management.
There was the hope that a Disney-led feature would lead to certain benefits
but these never materialized and in fact may have hurt additional dubbing.
A good feature film (which would be beneficial to the anime) is still a
possibility.
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